🎙 When AI Changes the Customer Journey The way people discover and choose brands is changing. AI is shortening the path from research to decision, while zero-click searches are making traditional SEO metrics harder to rely on. This ResultFirst SEO Podcast explores what these changes mean for enterprise SEO and how brands can rethink visibility, content, and measurement. In this episode, learn how to: Understand how AI is changing customer intent Build stronger brand signals across different channels Rethink SEO KPIs as zero-click search grows Measure visibility beyond traditional rankings and traffic 🎧 Listen to the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/exploring-the-journey-from-clicks-to-conversion/id1791135886?i=1000768933527 #SEOPodcast #AISEO #EnterpriseSEO