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What Is HCP Marketing? How Pharma Companies Build Meaningful Healthcare Professional Relationships
A sales representative waits forty minutes in a hospital corridor for a five-minute conversation with a cardiologist. Across town, a different doctor reads a clinical summary on her phone between patients, finds it useful, and requests a follow-up from the medical team. Both are examples of HCP marketing at work, though they look nothing alike. If you have come across the term and wondered...
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