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How Landing Pages Affect Google Ads Performance
It's easy to think of a landing page as the last, almost incidental step in a Google Ads campaign — the place a visitor happens to end up after clicking an ad, mostly separate from the "real" work of keyword research, bidding, and ad copy. In reality, the landing page is woven directly into how Google Ads evaluates and prices every part of a campaign. It doesn't just influence whether a...
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