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Why Luxury Pre-Roll Packaging Drives Higher Margins for Premium Brands
There are still many high-quality cannabis companies that sell pre-rolls in the same tube as their lower-quality offering, and then ask themselves why customers don’t pay more for the better product. Whether a brand intends to or not, packaging does pricing work: customers make a pricing decision before they read a word about what’s inside the package. Luxury pre-roll packaging,...
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