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The Calendar of Indulgence: Seasonal ice cream products in the United States ice cream market
The United States ice cream market is pioneering a new sub-category by integrating health and nutrition into the indulgent dessert format, driven by the emergence of Functional ice creams (fortified with protein, vitamins). These products are engineered to provide a demonstrable health benefit, targeting consumers who seek convenient, enjoyable ways to supplement their diets. Thorough Coverage...
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