If you've been running paid campaigns in the betting vertical for any length of time, you've probably noticed something frustrating: clicks are getting more expensive, audiences are harder to segment, and conversion rates don't always match the hype around "high-intent traffic." Even advertisers with solid budgets are seeing diminishing returns on platforms that worked fine just two years ago....
A casino operator I spoke with last month had burned through $18,000 testing traffic sources across five different networks. His complaint wasn't about volume—it was about quality. "We're getting clicks," he said, "but these users vanish after the landing page." This scenario plays out more often than most advertisers admit. The gambling vertical is flooded with traffic that looks...
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